Chelsea Hayes expands storytelling work across NMSU-Alamogordo and two ventures

By AI, Created 1:06 PM UTC, June 03, 2026, /AGP/ – Chelsea Hayes, a marketing communications specialist in Alamogordo, New Mexico, is building visibility for New Mexico State University Alamogordo while also growing two businesses focused on fashion and marketing support. Her work highlights how storytelling, community connections and entrepreneurship can open opportunities for small businesses and underrepresented audiences.

Why it matters: - Chelsea Hayes is using marketing, storytelling and entrepreneurship to help institutions, small businesses and underrepresented customers get noticed. - Her work shows how communications skills can translate into both campus leadership and private-sector business building. - Her focus on visibility matters for small businesses that struggle to reach audiences online.

What happened: - Chelsea Hayes is the Marketing Communications Specialist at New Mexico State University Alamogordo. - Hayes has spent the past three years leading branding strategy, communications initiatives and marketing campaigns at NMSU-Alamogordo. - Hayes is based in Alamogordo, New Mexico. - In 2025, Hayes launched Ebenezer Hats, a brand of silk-lined hats designed for people with thicker hair types. - Ebenezer Hats was featured on the television series The Blox. - In early 2026, Hayes founded Ebenezer Marketing Co., a consulting firm for small businesses.

The details: - At NMSU-Alamogordo, Hayes focuses on narratives about students, faculty and community members. - Hayes uses digital media and integrated communications to expand the reach of those stories. - Her work has earned national recognition. - Hayes has presented at the National Council for Marketing & Public Relations National Conference. - Her conference work has centered on storytelling and marketing strategy in higher education. - Ebenezer Hats was created to address a gap in the fashion and haircare accessories market. - Ebenezer Marketing Co. helps clients strengthen marketing strategy, digital presence and community engagement. - Hayes holds a Bachelor of Arts in Journalism from the University of Rhode Island. - She graduated magna cum laude and minored in Leadership Studies and Gender & Women’s Studies. - Hayes also completed development through the NCMPR Leadership Institute. - Her background includes media, communications and marketing work in the United States and abroad. - Hayes remains active through board service, community involvement and mentorship focused on communication, leadership and inclusion. - More information

Between the lines: - Hayes frames her work around faith, service and representation. - Her comments suggest a leadership style built on mentorship, persistence and community support. - She views small audiences as valuable when relationships are authentic and sustained. - Her emphasis on visibility points to a broader challenge for local businesses that lack time, tools or consistency online.

What’s next: - Hayes is expected to keep growing Ebenezer Hats and Ebenezer Marketing Co. while maintaining her role at NMSU-Alamogordo. - Her next phase appears focused on helping more small businesses sharpen their messaging and digital reach. - Hayes also plans to keep building through mentorship, community involvement and storytelling work.

The bottom line: - Chelsea Hayes is turning communications expertise into a two-track career in institutional marketing and entrepreneurship, with a clear focus on visibility, inclusion and community impact.